Lana Wang

Daddy’s Little Friend

When thinking about advertising a product such as a lock, I tried to think of ways to juxtapose another situation where protecting something and keeping it “locked” and secure might be more engaging then a more literal example. So in the end I compared it to the secrets concealed in a woman’s handbag, and in doing so suggesting that even the most sacred, precious, and personal aspects of your life can be protected by an Abus lock.

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