Daniel Bornstein

Nobody likes to feel insecure

A lock should make a person feel secure – this is a given, it hardly needs to be reflected in the image. The purpose of this image is not to herald the brilliance of the ABUS lock, but instead to expose the audience to the ABUS name. A familiar name is a name you can trust.

Humour is always the key. I have no direction as a photographer, I simply follow what I like.

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